Funding Round
February 22, 2024

How to Choose Your Follow-on Investor: A Step by Step Guide

Embarking on your second funding round? Choosing the right follow-on investor is more than financial – it's strategic. Our guide starts with understanding your purpose, ensuring each step aligns your partner with the vision propelling your business forward.

So, you're gearing up for your second investment round. Congratulations! You've already conquered the initial hurdles, proven your concept, and gained some traction in the market. Now, it's time to take your startup to the next level. But before you dive headfirst into accepting any offer that comes your way, let's talk about something crucial: choosing the right follow-on investor.

Here’s our step by step guide to help you with this decision:

Step 1: Understanding the Why

Before we delve into the details, let's address the fundamental question: understanding why this decision holds paramount importance. The investor you choose isn't just a financial contributor; they wield the potential to shape the very trajectory of your business.

It’s time to reflect on your purpose for this funding round. Why are you doing it? Is it to scale rapidly, expand your market reach, or fortify your resources?

Understanding your 'why'  is fundamental as it serves as a pivotal factor guiding your decision-making process through the various options available in securing funds for your startup. It's not just about the money; it's about aligning your investor with the purpose that propels your business forward.

Step 2: Evaluating Your Options

Now that the money's on the table, it's time to evaluate your options. But remember, not all investors are created equal. Your follow-on investor should be more than just a source of capital. They should be a strategic partner who can provide invaluable advice, connections, and resources to fuel your growth.

Step 3: Evaluate the firm

When considering a follow-on investor, start by looking at the firm itself. What kind of institution are you dealing with? Are they well-established with deep pockets, or are they relatively new to the game? Consider factors like fund structure, industry expertise, and past performance. Look for a firm that aligns with your vision and has a track record of success in your industry.

Step 4: Building the Relationship

Next, consider the individual partner who will be working closely with you. Chemistry matters. You want someone who not only understands your business but also shares your vision and values. Look for a partner who is committed, experienced, and genuinely invested in your success. Remember, this person will be your advocate within the firm, so choose wisely.

Step 5: Negotiating the Deal

Finally, let's talk about the deal itself. Read the term sheet closely and keep your eyes open for any red flags. Pay attention to clauses that could impact your ownership and control of the company in the future. Negotiate terms that align with your long-term goals and ensure that you maintain autonomy and control over your business.


Choosing the right follow-on investor is critical to the success of your startup. Take the time to evaluate your options, build meaningful relationships, and negotiate terms that work for you. With the right partner by your side, you'll be well-positioned to take your startup to new heights.


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