March 7, 2024

Behind the Scenes of Webflow Excellence with 90five's Founder

Today Niklas Johannknecht, the founder of 90five, takes you behind the scenes of their Webflow process. Get the insights into the unique ways 90five leverages Webflow for marketing sites, enterprise projects, landing pages, and web applications. Discover how it can empower your company's digital journey, providing flexibility, customization, and scalability.

Hey, I'm Niklas Johannknecht, the founder of 90five. Today, I'm taking you behind the scenes of our Webflow process and explaining why we use Webflow in general. Since our founding in 2020, we have been using Webflow as our primary development platform, building everything from simple landing pages, marketing sites, to complex enterprise sites with over 80 pages and 1000 products. Along the way, we’ve learned many valuable lessons about the process, and in this post, I'll share them with you. I'll also cover why Webflow is such a powerful tool and how we actually use it.

What is Webflow?

Let’s start with the basics. At its core, Webflow is a game-changing no-code website design platform that empowers users to create stunning, responsive websites without the need to write a single line of code. Think of it as a platform that uses code to spare you from writing code.

The platform gives us, as a studio, the ability to build products and websites much faster than with other traditional methods, such as custom code or WordPress. I also love it because it's user-friendly for our clients. They can easily add, delete, and update website content without technical knowledge. Meaning, they don't rely on us or any other developer for monthly “maintenance” payments. But we'll talk more about that later!

Why Choose Webflow?

When it comes to choosing a website design tool, Webflow stands out for several compelling reasons. Unlike other platforms like WordPress and Framer, Webflow offers a unique blend of ease of use, design flexibility, and robust functionality.

Here's why Webflow is our go-to choice at 90five:

  • Visual Editor: Design and edit projects visually without coding.
  • Responsive Design: Easily adjust website responsiveness for different devices.
  • Built-in Hosting: Fast, integrated hosting without hassle.
  • E-commerce Features: Create impressive e-commerce websites.
  • Webflow Logic: Enable advanced automations and interactions.
  • CMS: Provides a content management system for easy updates.
  • Custom Code: Add custom code for advanced functionality when necessary.

What We Use Webflow For

We at 90five leverage Webflow for a wide range of projects, each with its own unique requirements and challenges.

Here's a breakdown of how we utilize Webflow's capabilities.

  1. Marketing Websites: We rely on Webflow to build and optimize the structure, performance, SEO, and page speed of our clients' marketing websites. Its intuitive interface and powerful features make it the perfect tool for creating visually stunning and high-performing websites that drive results.
  2. Enterprise Websites: For large-scale projects requiring extensive customization and integration, Webflow's components and enterprise integrations come in handy. We've successfully built enterprise websites with over +80 pages, showcasing the scalability and versatility of the platform.
  3. Landing Pages: When speed is of the essence, Webflow allows us to create quick and effective landing pages in a matter of days. Its pre-designed elements and intuitive editor streamline the design process, enabling us to deliver impactful landing pages that convert.
  4. Web Apps: With Webflow, we have the flexibility to build simple web applications and connect multiple custom integrations seamlessly. Whether it's a course platform, membership site, or company management dashboard, Webflow provides the tools and resources we need to bring our clients' ideas to life.

What Our Webflow Process Looks Like

Now that you have a better understanding of what Webflow is and why we choose to use it, let's dive into our Webflow process here at 90five.

Our approach is rooted in efficiency, collaboration, and quality assurance, ensuring that every project we undertake is a success from start to finish.

  1. Class Naming Framework: Everything starts with a solid class naming framework. At 90five, we've developed our own guide named "Fivex," which streamlines the development process and ensures consistency across projects. This framework captures all our brand assets, styles, and guidelines in one document, allowing developers to quickly use components and variables to build websites in a clean and organized way.
  2. Development Phase: During the development phase, we prioritize speed, performance, and accessibility. While aesthetics are important, we believe that a website's functionality and usability are equally crucial. By focusing on these key aspects, we ensure that our websites not only look great but also deliver an exceptional user experience.
  3. Quality Assurance: Before launching a website, we conduct rigorous quality assurance testing to identify and address any issues or bugs. This step is essential for ensuring that the final product meets our high standards and exceeds our clients' expectations.
  4. Implementation of Plugins and Analytics: Once the development and quality assurance phases are complete, we proceed to implement plugins and analytics to enhance the functionality and performance of the website. Over the years, we've identified a few key plugins that have consistently provided value to both us and our clients.
  5. Client Training and Support: Our commitment to our clients doesn't end with the launch of their website. We provide comprehensive training and support to ensure that they feel confident managing their site independently. From webflow workshops to tutorials, we empower our clients to take control of their online presence and make updates as needed.

Webflow Summary

In summary, Webflow has become an indispensable tool for us here at 90five, allowing us to bring our creative vision to life and deliver exceptional results for our clients. Whether we're building marketing websites, enterprise solutions, landing pages, or web applications, Webflow provides us with the flexibility, customization options, and scalability we need to succeed.

By harnessing the power of Webflow and combining it with our expertise and dedication to quality, we've been able to push the boundaries of what's possible  and create truly remarkable experiences.


Webflow is essential for us at 90five, empowering our creative projects with flexibility, customization, and scalability.  By harnessing the power of Webflow and combining it with our expertise and dedication to quality, we've been able to push the boundaries of what's possible and create truly remarkable experiences.

Thank you for joining me on this journey through the world of Webflow and how we use it at 90five. I hope you could learn something from this guide and maybe spark an interest in the platform for your own projects.


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